To grow its India presence in the viewing of an upcoming Reliance Retail competition, the Kishore Biyani-led Future Retail Ltd (FRL) and Amazon India, part of the Future Group, on Monday advertised long-term agreements to extend the reach of Future Retail stores and consumer brands through the Amazon India marketplace.
Amazon India will become the approved online sales channel for Future Retail stores, and FRL will guarantee the participation of related stores on the Amazon India marketplace. The agreements concentrate on categories like grocery and general merchandise, fashion, and footwear. Future Retail currently interests over 35 crore footfalls across its retail network like Big Bazaar and Foodhall.
Future Retail Ltd will list on the Amazon Prime Now’ program, permitting customers to get food, grocery, and general merchandise delivery within two hours in Delhi, Mumbai, Bengaluru, and Hyderabad. The company will shortly list stores like Big Bazaar and Foodhall in more cities on the Amazon India marketplace.
Last year, Amazon allowed acquiring a 49 percent stake in Biyani’s Future Coupons, which owns 7.3 percent of Future Retail. According to news, Future Group’s Republic Day ‘Sabse Saste Din’ sale will also highlight on Amazon.
In a separate statement, Future Consumer Limited (FCL) and Amazon Retail India Private Limited (ARIPL) signed a long-term agreement for delivery of Future Consumer’s portfolio of brands online. Future Consumer has brands and products in various categories in food, home care, personal care, and beauty space. The brands are also available at more than 1,700 stores across Future Group’s retail chains, including Big Bazaar, EasyDay, Heritage Fresh, Nilgiris, WH Smith, etc.
Ashni Biyani, Managing Director, Future Consumer Limited, said that “The collaboration with Amazon will increase the reach of our brands to new sets of customers on Amazon India’s online marketplace.”